Stay Fly
Stay Fly
Stay Fly
Delta
Delta
Integrated Campaign
Integrated Campaign
Stay Fly, Wherever You Go.
For Black women, especially Gen Z and Millennials, beauty is more than routine—it’s a source of confidence and self-expression. But travel often disrupts that, with TSA regulations, in-flight conditions, and product confiscations creating unnecessary stress. "Stay Fly" is a Delta initiative that makes it easier for you to show out when you show up.
Stay Fly, Wherever You Go.
For Black women, especially Gen Z and Millennials, beauty is more than routine—it’s a source of confidence and self-expression. But travel often disrupts that, with TSA regulations, in-flight conditions, and product confiscations creating unnecessary stress. "Stay Fly" is a Delta initiative that makes it easier for you to show out when you show up.
Stay Fly Travel Kit
Stay Fly Travel Kit
Finding the right hair products is a challenge for Black women, and TSA restrictions make it even harder. The Stay Fly Travel Kit takes the guesswork out of packing with perfectly sized, clearly labeled essentials to prevent confiscations and waste. Each kit includes a facial mist and a satin scarf designed to fit Delta headrests, protecting curls from in-flight breakage—because great travel shouldn’t come at the expense of great hair.
Finding the right hair products is a challenge for Black women, and TSA restrictions make it even harder. The Stay Fly Travel Kit takes the guesswork out of packing with perfectly sized, clearly labeled essentials to prevent confiscations and waste. Each kit includes a facial mist and a satin scarf designed to fit Delta headrests, protecting curls from in-flight breakage—because great travel shouldn’t come at the expense of great hair.
Finding the right hair products is a challenge for Black women, and TSA restrictions make it even harder. The Stay Fly Travel Kit takes the guesswork out of packing with perfectly sized, clearly labeled essentials to prevent confiscations and waste. Each kit includes a facial mist and a satin scarf designed to fit Delta headrests, protecting curls from in-flight breakage—because great travel shouldn’t come at the expense of great hair.
Pop-Up
Pop-Up
Our Touchdown Touch-Up beauty bars, powered by local Black beauty experts, keep you looking flawless from arrival to event. Available at Stay Fly booths and select Delta terminals, these stations ensure you’re refreshed and ready.
Our Touchdown Touch-Up beauty bars, powered by local Black beauty experts, keep you looking flawless from arrival to event. Available at Stay Fly booths and select Delta terminals, these stations ensure you’re refreshed and ready.
Our Touchdown Touch-Up beauty bars, powered by local Black beauty experts, keep you looking flawless from arrival to event. Available at Stay Fly booths and select Delta terminals, these stations ensure you’re refreshed and ready.
Social
Social
We’re teaming up with top beauty influencers like Jackie Aina, Monet McMichael, and Jools Lebron to show how the Stay Fly Travel Kit keeps beauty routines intact on the go. Through tutorials and personal travel tips, they’ll spotlight the shared struggles of women of color maintaining their look while traveling, while celebrating Delta’s commitment to #BlackGirlMagic.
We’re teaming up with top beauty influencers like Jackie Aina, Monet McMichael, and Jools Lebron to show how the Stay Fly Travel Kit keeps beauty routines intact on the go. Through tutorials and personal travel tips, they’ll spotlight the shared struggles of women of color maintaining their look while traveling, while celebrating Delta’s commitment to #BlackGirlMagic.
We’re teaming up with top beauty influencers like Jackie Aina, Monet McMichael, and Jools Lebron to show how the Stay Fly Travel Kit keeps beauty routines intact on the go. Through tutorials and personal travel tips, they’ll spotlight the shared struggles of women of color maintaining their look while traveling, while celebrating Delta’s commitment to #BlackGirlMagic.
OOH
OOH
To spread the word out-of-home, Stay Fly ads showcase how Delta supports Black travelers at every step. Ensuring beauty, confidence, and culture stay intact from takeoff to touchdown.
To spread the word out-of-home, Stay Fly ads showcase how Delta supports Black travelers at every step. Ensuring beauty, confidence, and culture stay intact from takeoff to touchdown.
To spread the word out-of-home, Stay Fly ads showcase how Delta supports Black travelers at every step. Ensuring beauty, confidence, and culture stay intact from takeoff to touchdown.
CREDITS
May Ruzicka - Art Director / Videographer / Editor
Tyler J. Edwards - Copywriter
AWARDS
The One Club - Delta x WAATBP 2024 - Winner