Glossier Than Ever
Glossier Than Ever
Glossier
Glossier
Experiential Campaign
Experiential Campaign
An all-natural "makeup enhancer" that's even more natural than you think.
Sweat is often seen as a makeup disaster. But in reality, it’s nature’s setting spray, enhancing a lightweight look with a radiant finish. Glossier will redefine sweat as a beauty booster with a playful fake product launch campaign, showing that getting active doesn’t ruin your makeup—it makes it glow.
An all-natural "makeup enhancer" that's even more natural than you think.
Sweat is often seen as a makeup disaster. But in reality, it’s nature’s setting spray, enhancing a lightweight look with a radiant finish. Glossier will redefine sweat as a beauty booster with a playful fake product launch campaign, showing that getting active doesn’t ruin your makeup—it makes it glow.
An all-natural "makeup enhancer" that's even more natural than you think.
Sweat is often seen as a makeup disaster. But in reality, it’s nature’s setting spray, enhancing a lightweight look with a radiant finish. Glossier will redefine sweat as a beauty booster with a playful fake product launch campaign, showing that getting active doesn’t ruin your makeup—it makes it glow.
Social Teaser
Social Teaser
Glossier sets off the conversation with a fake product launch, leaving clues that the "secret ingredient" is actually sweat. Then uses this chance to invite natural girlies to participant in the upcoming Glossier Than Ever's very own tennis match.
Glossier sets off the conversation with a fake product launch, leaving clues that the "secret ingredient" is actually sweat. Then uses this chance to invite natural girlies to participant in the upcoming Glossier Than Ever's very own tennis match.
Glossier sets off the conversation with a fake product launch, leaving clues that the "secret ingredient" is actually sweat. Then uses this chance to invite natural girlies to participant in the upcoming Glossier Than Ever's very own tennis match.
PR Package
PR Package
Glossier sends PR packages that doubles as invitations to the match.
Glossier sends PR packages that doubles as invitations to the match.
Glossier sends PR packages that doubles as invitations to the match.
Experience & Out Of Home
Experience & Out Of Home
Glossier invites natural beauty enthusiasts from Instagram to its "Glossier Than Ever" tennis court for a day of matches and practice. After they work up a sweat, Glossier reveals the secret ingredient behind their glow—sweat. The before and after photos from the event will be used turn into OOHs.
Glossier invites natural beauty enthusiasts from Instagram to its "Glossier Than Ever" tennis court for a day of matches and practice. After they work up a sweat, Glossier reveals the secret ingredient behind their glow—sweat. The before and after photos from the event will be used turn into OOHs.
Glossier invites natural beauty enthusiasts from Instagram to its "Glossier Than Ever" tennis court for a day of matches and practice. After they work up a sweat, Glossier reveals the secret ingredient behind their glow—sweat. The before and after photos from the event will be used turn into OOHs.
CREDITS
May Ruzicka - Art Director
Marko Medic - Art Director
Yuchien Wang - Copywriter