Play It Forward

Spotify

INSIGHT
Gen Z is deeply immersed in music yet financially constrained. They want to make a difference in the world and expect the artists they love to do the same.

INSIGHT

Gen Z is deeply immersed in music yet financially constrained. They want to make a difference in the world and expect the artists they love to do the same.

IDEA
A new Spotify feature that turns streams into donations. Artists upload an unreleased track and select the cause to support. Spotify will then add it to the corresponding Play It Forward playlist so both artists and listeners can give back to causes of their choice, seamlessly through streaming.

IDEA

A new Spotify feature that turns streams into donations. Artists upload an unreleased track and select the cause to support. Spotify will then add it to the corresponding Play It Forward playlist. Listeners simply stream the playlist of their choice.

AWARDS
Communication Arts Advertising 2024 - Winner

Communication Arts Interactive 2024 - Winner

NYX Awards 2024 Mobile App - Grand Winner

NYX Awards 2024 Mobile App Music - Grand Winner

VEGA Awards 2024 Apps & Softwares - Platinum

Marcom Awards 2024 - Platinum
MUSE Creative Awards 2024 - Silver

Summit Creative Awards 2024 - Silver
Cannes Future Lions 2024 - Shortlist
New York Advertising Festival 2024 - Shortlist

CREDITS
May Ruzicka - Art Director / Videographer / Editor
Dahlia Sevy - Art Director
Yuchien Wang - Copywriter

Google

City Harvest

Email: mayruzicka@gmail.com