Play It Forward
Play It Forward
Play It Forward
Spotify
Spotify
Digital Campaign
Digital Campaign
Making donating as easy as listening to music.
Although usually short on pocket change, Gen Z always has an appetite for social change. And they expect the artists and entertainers they idolize to do the same. That’s why Spotify is introducing Play It Forward, a new feature that turns streams into donations for shared causes between artists and listeners. Uniquely connecting Gen Z listeners not just to who they love, but what they love.
Making donating as easy as listening to music.
Although usually short on pocket change, Gen Z always has an appetite for social change. And they expect the artists and entertainers they idolize to do the same. That’s why Spotify is introducing Play It Forward, a new feature that turns streams into donations for shared causes between artists and listeners. Uniquely connecting Gen Z listeners not just to who they love, but what they love.
Making donating as easy as listening to music.
Although usually short on pocket change, Gen Z always has an appetite for social change. And they expect the artists and entertainers they idolize to do the same. That’s why Spotify is introducing Play It Forward, a new feature that turns streams into donations for shared causes between artists and listeners. Uniquely connecting Gen Z listeners not just to who they love, but what they love.
How It Works
How It Works
When an artist releases a new track, they can choose a cause to support. Spotify automatically adds the song to the corresponding Play It Forward playlist alongside other songs supporting that cause. Streams from the playlist generate donations for a related charity—so listeners contribute without spending a cent.
When an artist releases a new track, they can choose a cause to support. Spotify automatically adds the song to the corresponding Play It Forward playlist alongside other songs supporting that cause. Streams from the playlist generate donations for a related charity—so listeners contribute without spending a cent.
When an artist releases a new track, they can choose a cause to support. Spotify automatically adds the song to the corresponding Play It Forward playlist alongside other songs supporting that cause. Streams from the playlist generate donations for a related charity—so listeners contribute without spending a cent.
To make listening even more meaningful, AI will update the playlist with live news and podcasts related to the cause.
To make listening even more meaningful, AI will update the playlist with live news and podcasts related to the cause.
To make listening even more meaningful, AI will update the playlist with live news and podcasts related to the cause.
Smart Shuffle will reorder songs based on each listener's personal taste and habits, making every stream both impactful and enjoyable.
Smart Shuffle will reorder songs based on each listener's personal taste and habits, making every stream both impactful and enjoyable.
Smart Shuffle will reorder songs based on each listener's personal taste and habits, making every stream both impactful and enjoyable.
Spotify Wrapped
Spotify Wrapped
At the end of the year, listeners can Play It Forward through their Spotify Wrapped—sharing their top causes and artists with friends and inspiring them to join the movement.
At the end of the year, listeners can Play It Forward through their Spotify Wrapped—sharing their top causes and artists with friends and inspiring them to join the movement.
At the end of the year, listeners can Play It Forward through their Spotify Wrapped—sharing their top causes and artists with friends and inspiring them to join the movement.
Out Of Home
Out Of Home
To spread the word, Spotify will roll out a series of out-of-home ads showing how easy it is to change the world without changing your habits.
To spread the word, Spotify will roll out a series of out-of-home ads showing how easy it is to change the world without changing your habits.
To spread the word, Spotify will roll out a series of out-of-home ads showing how easy it is to change the world without changing your habits.
CREDITS
May Ruzicka - Art Director / Videographer / Editor
Dahlia Sevy - Art Director
Yuchien Wang - Copywriter
AWARDS
The Clio Music Awards 2025 - Digital/Mobile - Silver
The Clio Music Awards 2025 - Experience/Activation - Silver
The Clio Music Awards 2025 - Innovation - Silver
Communication Arts Advertising 2024 - Winner
Communication Arts Interactive 2024 - Winner
NYX Awards 2024 Mobile App - Grand Winner
VEGA Awards 2024 Apps & Softwares - Platinum
Marcom Awards 2024 - Platinum
MUSE Creative Awards 2024 - Silver
Summit Creative Awards 2024 - Silver
Cannes Future Lions 2024 - Shortlist
New York Advertising Festival 2024 - Shortlist
AWARDS
The Clio Music Awards 2025 - Digital/Mobile - Silver
The Clio Music Awards 2025 - Experience/Activation - Silver
The Clio Music Awards 2025 - Innovation - Silver
Communication Arts Advertising 2024 - Winner
Communication Arts Interactive 2024 - Winner
NYX Awards 2024 Mobile App - Grand Winner
VEGA Awards 2024 Apps & Softwares - Platinum
Marcom Awards 2024 - Platinum
MUSE Creative Awards 2024 - Silver
Summit Creative Awards 2024 - Silver
Cannes Future Lions 2024 - Shortlist
New York Advertising Festival 2024 - Shortlist