Glossier Than Ever
Glossier Than Ever
Glossier
Glossier
INSIGHT
Many people see sweat as something that ruins makeup, yet the natural glow it creates actually enhances a lightweight look, blending makeup beautifully and acting as a natural setting spray.
INSIGHT
Many people see sweat as something that ruins makeup, yet the natural glow it creates actually enhances a lightweight look, blending makeup beautifully and acting as a natural setting spray.
IDEA
Just in time for the US Open, Glossier will redefine sweat as a beauty booster with a playful fake product launch campaign. Glossier will show that getting active brings out the best in their dewy products by adding a natural, glowing finish—demonstrating that sweat can enhance makeup, not ruin it.
IDEA
Just in time for the US Open, Glossier will redefine sweat as a beauty booster with a playful fake product launch campaign. Glossier will show that getting active brings out the best in their dewy products by adding a natural, glowing finish—demonstrating that sweat can enhance makeup, not ruin it.
CREDITS
May Ruzicka - Art Director
Marko Medic - Art Director
Yuchien Wang - Copywriter