CONTEXT

With the popularity of modern day creator culture, Doritos decided to revive their infamous ‘Crash The Super Bowl’ competition. Creators from around the world were given the chance to take home $1 million and have their commercial aired during Super Bowl LIX. The ask? Independently write and produce your own Super Bowl-ready 30 second ad and make it bold.

IDEA

Our personal goal was to use their product to make it bold, use their slogan (“For The Bold”) to make it ownable, and use our creativity to make it unique and memorable (even though we were limited to only using the music they provided)